Designing Intuitive Experiences
That Make an Impact
Designing Intuitive
Experiences
That Make an Impact
I partner with teams to shape meaningful products through research, design, and evaluation, grounded in behavioral insight and a desire to make things better.
I partner with teams to shape meaningful products through research, design, and evaluation, grounded in behavioral insight and a desire to make things better.
Services
What I can do for you and your team
What I can do for you and your team
UX & Content Audits
UX & Content Audits
UX & Content Audits
Let’s uncover what’s not working. I’ll evaluate user flows, identify friction points, and deliver actionable recommendations to improve usability and clarity.
Let’s uncover what’s not working. I’ll evaluate user flows, identify friction points, and deliver actionable recommendations to improve usability and clarity.
Data-Driven Design
Data-Driven Design
Let’s run the right research to design the best experience. Through workshops, co-creation, and testing, we’ll build a solution that fits your users and your goals.
Let’s run the right research to design the best experience. Through workshops, co-creation, and testing, we’ll build a solution that fits your users and your goals.
Consulting for Healthcare.
Consulting for Healthcare.
Working on a medical device or regulated product? I’ll guide you through usability engineering and compliance - making sure your product is both safe and user-friendly.
Working on a medical device or regulated product? I’ll guide you through usability engineering and compliance - making sure your product is both safe and user-friendly.
Featured Projects
How I work and solve problems
How I work and solve problems
Designed and tested a regulated medical app for cardiac patients - from early prototypes to long-term usability studies and market-ready compliance.
Designed and tested a regulated medical app for cardiac patients - from early prototypes to long-term usability studies and market-ready compliance.
Conducted a full UX audit and led a lean redesign for a Swiss car trading site - aiming to improve clarity, trust, and user flow for buyers.
Conducted a full UX audit and led a lean redesign for a Swiss car trading site - aiming to improve clarity, trust, and user flow for buyers.
Fitted is a web app concept designed to help busy women find short, personalized workouts and stay motivated through smart scheduling and gentle encouragement.
Fitted is a web app concept designed to help busy women find short, personalized workouts and stay motivated through smart scheduling and gentle encouragement.
About Me
About Me
I'm a Product Designer based in Zurich, with a background in psychology and behavioural science.
I'm a Product Designer based in Zurich, with a background in psychology and behavioural science.
I’ve always wanted to help people, and during my studies, I realized I was more drawn to understanding root causes than treating symptoms, which is what led me to design.
I’ve always wanted to help people, and during my studies, I realized I was more drawn to understanding root causes than treating symptoms, which is what led me to design.
Today, I help teams create meaningful, usable solutions by looking beyond the screen.
Today, I help teams create meaningful, usable solutions by looking beyond the screen.
Latest Articles
Latest Articles
Insights on UX and research.
Insights on UX and research.
The Invisible Work Behind UX in Clinical Setting
The Invisible Work Behind UX in Clinical Setting
Beyond the App: Designing for Real-World Adoption
Beyond the App: Designing for Real-World Adoption
Staying Ahead: Leveraging AI to Evolve My UX Workflow
Staying Ahead: Leveraging AI to Evolve My UX Workflow
What Makes a Great UX Research Interview
What Makes a Great UX Research Interview
Kind Words
Kind Words
Feedback from collaborators.
Feedback from collaborators.
“Karina stands out through her creativity, empathy for users, and strong analytical skills, consistently delivering excellent product designs and study materials. Her communication and collaborative spirit have greatly enriched our team.”
Aliaksei Tsitchovic
Founder & CTO
"Karina brings a combination of precision, creativity, and deep user understanding to every project. Her work consistently leads to strong product outcomes, thanks to her sensitivity to human factors and dedication to quality. She’s a pleasure to work with and brings great energy to any team."
Frédéric Gabriel
Founder & CEO
“Karina’s audit was incredibly thorough and gave us clear, actionable steps. We finally understand what’s holding our site back and how to fix it.”
Patrick Sutter
Founder & CFO
“Karina stands out through her creativity, empathy for users, and strong analytical skills, consistently delivering excellent product designs and study materials. Her communication and collaborative spirit have greatly enriched our team.”
Aliaksei Tsitchovic
Founder & CTO
"Karina brings a combination of precision, creativity, and deep user understanding to every project. Her work consistently leads to strong product outcomes, thanks to her sensitivity to human factors and dedication to quality. She’s a pleasure to work with and brings great energy to any team."
Frédéric Gabriel
Founder & CEO
“Karina’s audit was incredibly thorough and gave us clear, actionable steps. We finally understand what’s holding our site back and how to fix it.”
Patrick Sutter
Founder & CFO
“Karina stands out through her creativity, empathy for users, and strong analytical skills, consistently delivering excellent product designs and study materials. Her communication and collaborative spirit have greatly enriched our team.”
Aliaksei Tsitchovic
Founder & CTO
"Karina brings a combination of precision, creativity, and deep user understanding to every project. Her work consistently leads to strong product outcomes, thanks to her sensitivity to human factors and dedication to quality. She’s a pleasure to work with and brings great energy to any team."
Frédéric Gabriel
Founder & CEO
“Karina’s audit was incredibly thorough and gave us clear, actionable steps. We finally understand what’s holding our site back and how to fix it.”
Patrick Sutter
Founder & CFO
Let's work together
Let's work together
Start a conversation or reach out by email.
Start a conversation or reach out by email.
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